The art of concealing a discolouration, blemish or scar
Non-contagious skin conditions (dermatoses) and scars are the result of many and varied causes, but can have a devastating effect on the sufferer.
Alicia is an expert in skin camouflage that, although it cannot alter the structure of the skin, can have an immediate visual effect and can help greatly with a person’s self-esteem.
I a fully qualified Skin Camouflage Practitioner with over 11 years experience, a member of British Association of Skin Camouflage and Changing Faces. I am also a member of APIL (Association of Personal Injury Lawyers) and registered as an expert witness for skin camouflage.




A history of…
Skin camouflage was pioneered during the Second World War to help pilots who had been badly burned by making use of plastic surgery and camouflage creams. During the 1950s Joyce Allsworth researched and implemented the concept of remedial skin camouflage in the UK. She went on to form the British Association of Skin Camouflage (BASC).
Skin camouflage is defined by the (BASC) as being, “the art of concealing a discolouration, blemish or scar with the application of specialist camouflage creams that are matched to the surrounding skin tones”.
A consultation
Alicia has a great empathy in this area and deals personally with anyone seeking a consultation.
The consultation involves a personalised colour match, and instructions on how to apply the camouflage cream, manage it during wear and removal. Also includes advice on how and where to obtain all the products for future application.
Alicia runs consultations at her clinic in West Sussex as well at locations across Sussex, Surrey, Kent and London (private consultations further afield upon request). Consultation fees vary but starting at £75 (dependant on location).
Uses for skin camouflage
Typical conditions that can benefit from skin camouflage include the following:
I can’t thank you enough for coming to see me for a consultation, I have spent years so embarrassed about my problem and never told anyone about it, since my skin camouflage consultation I am now able to enjoy life without feeling like everyone is looking at me and judging me. Thank you for teaching me techniques to make the application so quick and easy for me to apply daily.
My birth mark on my face has over the years caused me so much distress and bulling that I had become so depressed and even been prescribed anti depressants. During my consultation Alicia showed me how I could easily cover up my birth mark, I found this very emotional watching it just disappear like it was never there. Skin camouflage has now completely changed my life and given me so much confidence.
I wanted to write and thank you for being so incredibly kind to me and taking the time in your busy schedule to come and see me. I am now looking forward to a happier future feeling much more confident. The camouflage cream you recommended matches perfectly and no one can tell I am wearing it.
Thank you Alicia for coming to see my daughter and show her how to cover her scars it’s made a huge difference to her confidence, she is now looking forward to the summer and going on holiday without having to keep covered up.
